key buying influence

key buying influence
сокр. KBI марк. ключевой субъект [агент, фактор\] влияния на покупателя*, ключевой определитель покупки* (человек, оказывающий влияние на решение о покупке определенного товара или услуги, но не принимающий такое решение, напр., консультант, торговый агент и т. п.)
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Англо-русский экономический словарь.

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